meanswhile Designer’s brand – Introduction of industries for buyers –

Fujisaki has doubts about the trend-based fashion industry system that establishes seasons and changes in synch with them. Regarding the two aspects of clothes as “costumes” and “tools,” he wants to reconsider clothes as “objects” and explore their new potential. Since the brand was established in 2014, the global media’s response has been very positive, and the brand name has been spreading steadily in Italy, the U.K., Hong Kong, Korea, and other countries, including Japan. Currently in Paris, the annual collection is announced in accordance with the men’s fashion week.

As the meaning of fashion keeps changing, Fujisaki says he wants to regenerate his awareness of clothes in that context of change. Based on the principle that design brings 100% functionality, cries are raised for diversity and powerful personalities. In such times, a tool that draws out an active and proactive character is a challenge to the essentialization of values through clothes designing.