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Visit the Investing in Japan page for objective market reports, expert perspectives, case studies, and help finding support systems. Gain valuable insights into the Japanese market and help your business succeed. 

JETRO, or the Japan External Trade Organization, is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus in the 21st century has shifted toward promoting foreign direct investment into Japan and helping small to medium size Japanese firms maximize their global export potential.