Japan still has a substantial amount of room for foreign businesses to enter even after having established its solid position as a trading country.In this post-earthquake period, what attracts foreign businesses invest in the Japanese market?
Several case studies can tell us about this.
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The Taipei International Food Show, “Food Taipei,” took place in June 2011. JETRO was there with a Japan Pavilion, marking the first time that Japanese companies participated in a major overseas food show since the Great Earthquake.
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An international trade fair featuring Japanese gift items and daily-use articles was held in Shanghai.
Some 100 Japanese small businesses put their products on exhibit. Among the exhibitors were 18 companies from the earthquake-affected Tohoku region, each of which participated with JETRO’s support.
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The Canadian government, together with the Japanese government and JETRO, held seminars titled, the "Japan Engagement Seminar," from June 17 to 24, at five locations across Canada.
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JETRO recently opened an office in Wuhan, China – the first JETRO office in inland China.
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One of Asia's largest food processing machinery trade shows was held in Tokyo in June 2011. Many overseas buyers visited Japan for this event featuring exhibits by over 600 manufacturers.
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An exhibition to promote the textile business, “Premium Textile Japan” was held in Tokyo in May, 2011. For this event, JETRO invited six major Chinese apparel companies.
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