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invest japan

Investing in Japan

Why Japan

3 Windows in Japan

The "3 Windows on Japan" is on the value of setting up new businesses in Japan. Discover the three advantages Japan offers foreign companies when investing in Japan; (1) Innovation Hub, (2) Business Platform and (3) Trendsetter. Through its networks in and outside of Japan, JETRO supports many foreign companies to expand their business through investing in Japan.

Full textPDF(2.11MB)

Summary

  • Currently, the world's eyes are on Asia. Japan is full of business opportunities due to its strong ties with this rapidly developing region.
  • In Asia, Japan
    (1) is recognized as a leading center for innovation and,
    (2) boasts highly attractive business and living environments, in terms of safety, medical services, etc.
    (3) is one of the world's largest economies, is also attracting increased global attention for its "soft power,"
    i.e., positive view of Japan in the areas of fashion, contents, food and more.

Japan has great potential to become a regional hub and a R&D center in Asia, as exchanges of personnel, goods and money accelerate within Asia.

1st Window | Innovation Hub

Japan has great potential to become a regional hub and a R&D center in Asia, as exchanges of personnel, goods and money accelerate within Asia.

Japan's Reputation among Western and Asian Companies

Source: Ministry of Economy, Trade and Industry (METI), “Survey on the Level of Interest of European, North American and Asian Firms in Investing in Japan” (survey period: from December 2009 to February 2010)

Major R&D institutions
List of R&D institutions contributing to technical and product development of foreign companiesPDF(32KB)
2nd Window | Business Platform

Japan plays an important role as a "bridge nation" connecting Asia and the world, which contributes to Asia's growth.

Japan's Reputation among Western and Asian Companies

Source: Ministry of Economy, Trade and Industry, “Survey on the Level of Interest of European, North American and Asian Firms in Investing in Japan” (survey period: from December 2009 to February 2010)

3rd Window | Trend Setter

Japan is a huge market with one of the world's largest economies. In addition, sectors with large growth potential exist in Japan, including health and tourism markets.

Japanese consumers are sensitive to fashion and make new fashion a part of their lives quickly. Therefore, Japan offers a market for test marketing before entering Asian markets. Japan also attracts attention as a country with “soft power,” which sets trends for fashion and entertainment content in Asia.

Japan's Reputation among Western and Asian Companies

Source: Ministry of Economy, Trade and Industry, “Survey on the Level of Interest of European, North American and Asian Firms in Investing in Japan” (survey period: from December 2009 to February 2010)

Full textPDF(2.11MB)

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